No Software – Makes Great Positioning?
Salesforce.com is the enterprise cloud-computing company.
Salesforce.com is one of the best marketing technology companies on the planet. Why?
1) They use simple but compelling messaging
2) They make grand statements
3) They back up what they say
4) They re-enforce their message with consistency
Go to their home page and their messaging is quite simple, “The leader in customer relationship management (CRM) & cloud computing”. On their company page the simply state, “the elevator pitch…” (captured above). They back up what they say with facts such as 63, 200 customers, 1000+ appplications on the app exchange. They are now reaching way beyond their SaaS CRM roots taking claim in being THE clound computing company. this really represents a fundamental transformation. Will they succeeed?
very good.. it’s so sad that big corporations fall into boring marketing speak vs. a simple, elegant and “what makes us tick” with our clients message..! Are you at Kewill..?
I’d love to talk about my messaging skills and simple tactics that drive prospects to qualified prospects..